Planters is ringing in the centenarian birthday of Mr. Peanut, kicking off a year-long celebration of the nut brand icon. The company is celebrating the milestone with a birthday sweepstakes with Mr. Peanut and the NUTmobile, one-of-a-kind packaging and custom e-cards.

“Mr. Peanut’s continued popularity is a testament to America’s love of Planters nuts,” says Sean Marks, vice president of marketing at Planters. “Mr. Peanut’s 100th birthday will pay homage to his lifetime of nutty achievements by making celebrations even more remarkable for fans this year.”

HP is helping Planters pay homage to its 100-year-old brand icon by transforming its classic Dry Roasted Mr. Peanut jar into three million one-of-a-kind designs, leveraging HP SmartStream Mosaic technology.

“Increased competition, multiple SKUs and consumers with high expectations are causing brands to reassess their product packaging to boost sales,” says Doris Brown-McNally, worldwide strategic business and brand development, HP. “HP Indigo digital printing and HP SmartStream Mosaic technologies enable classic brands, like Planters, to reinvent their traditional packaging to drive maximum impact and create unique brand experiences for customers with minimal risk.”

The special edition Mr. Peanut labels were printed using HP Indigo digital presses on 50-micron PETg film. The one-of-a kind labels leveraged six base Mr. Peanut design files, which utilized two HP SmartStream Mosaic seed files each, ensuring that no two Mr. Peanut jars are identical. These special edition jars are currently being sold at select stores during the Mr. Peanut 100th birthday celebration.

No two Planters jars alike thanks to HP’s SmartStream Mosaic software.